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THE PROCESS
Legendary Branding started in 2020, during the height of the pandemic, a time when the world slowed down, but creative minds kept moving. In the middle of that global stillness, DeJay, newly rooted in Chicago, sat down with a vision and one driving question.
Out of that Became Legendary Branding, not just a clothing line, but a parent company established to launch and house multiple brand identities. sub-brands created to speak to its own niche and culture, yet remain tied together under one defining mark. the GOAT, the “Greatest of All Trends”...
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